Food Rules

My readers (or at least the few that comment) have suggested that they want to know more about Food Rules by Michael Pollan.
Here's a conversation I imagine between Michael Pollan and some editor (books i done read uses this format for reviews with great success. I do not pretend to be as clever as raych).
Editor: People seem to like your Omnivore's Dilemma book.
MP: Um, yeah.
Ed: But the problem with Omnivore's Dilemma is that it tells people all about where their food comes from, in an interesting investigative, yet personal way [MP thinks, "Is he reading from some review?"]. But our readers really want a book that tells them what to eat.
MP: Which is why I wrote In Defense of Food. To give Americans clear instructions about what they should eat and why.
Ed: Oh, yeah, it says here that that sold pretty well.
MP: Uh-huh.
Ed: But, see, In Defense of Food is complicated.
MP: [Really?]
Ed: It goes into great detail about the research concerning healthy diets. Our readers don't really want to know why they should do something. They just need something simple and short to tell them what to eat.
MP: Like "Eat food. Mostly Plants. Not too much."?
Ed: Exactly.
MP: Which is the subtitle of In Defense of Food and the subject of several short articles I've written.
Ed: But couldn't you make it into a book?
MP: Yes, I made that line into a book. It's called In Defense of Food.
Ed: You're really popular now, with Botany of Desire airing on tv and all. Ask Amy even used the phrase, "You're getting all Michael Pollan on me," as a way to shut up people who should be minding their own business about diets. You can't get much more popular than PBS and an insult on Ask Amy.
MP: Okay?
Ed: So, basically, we want a book for people who don't read.
MP: ?
Ed: Can you take the next fifteen minutes and write down everything that's in that In Defense of Food book you keep talking about, but leave off all of the narrative, all of the history, all of the research. Make us a list of your points.
MP: Like, "Eat food. Mostly plants. Not too much."
Ed: Yes, that's it. But make 100 or so of them. One per page. Short, punchy. No explanation.
MP: Okay, sure. I can make a list if you really want to sell what I've already said in another book in book form for people that don't read.
Ed: Non-readers are our biggest untapped market. Now get to it.

Food Rules is the result of this discussion. One rule per page. Some are a phrase. Some require two paragraphs. Most are two sentences. Pollan admits up front that this is exactly the same information that fills In Defense of Food, just without the actual information.
The instructions are nothing new to me, but, much as I mock the form, I'll admit that I enjoyed reading (all 20 minutes of it) Food Rules far more than In Defense of Food.